The Office - Studio Proactive
This project is an illustrated tribute to The Office, the beloved comedy series set in the Scranton branch of the fictional Dunder Mifflin paper company. Capturing the show’s signature mockumentary style and character-driven humor, the illustration reimagines the iconic office layout - featuring detailed spaces for key characters like Michael, Jim, Pam, Dwight, and others. Each workspace is filled with subtle nods to unforgettable episodes, from Jim’s elaborate pranks on Dwight to the chaos of the infamous fire drill. The design celebrates the everyday absurdity and charm that made The Office a cultural classic.
Each project begins with a client brief, followed by creative research and concept development. I typically present a moodboard with 2–3 visual style options for the client to choose from. Once a direction is selected, I move into sketching - either full storyboards for animation or static sketches for illustration or branding work. When needed, I create a style test based on the chosen direction, focusing on a key frame.
After style and sketches are approved, and rounds of internal feedback (from the creative team) and external feedback (from the client) are addressed, after that - I vector the artwork. The vector phase usually includes up to three rounds of revisions. Final files are then either handed off to animation or delivered directly to the client for launch.
Credits
Illustration Lead: Deoné Rabé
Creative Director: Lené van Heerden
All the content was created while working at We Are Batch Tv