Ted Ed - Educational Explainer
This animation offers a thoughtful and informative exploration of miscarriage, a common yet often misunderstood experience affecting around 23 million people globally each year. By breaking the silence surrounding the topic, it aims to reduce stigma and self-blame, emphasizing that most miscarriages result from genetic or uncontrollable factors. The animation explains the complex hormonal processes of early pregnancy and outlines safe, evidence-based treatment options - including watch-and-wait, medication, and vacuum aspiration. It also sheds light on global disparities in access to care, advocating for equitable, compassionate reproductive healthcare for all.
Each project begins with a client brief, followed by creative research and concept development. I typically present a moodboard with 2–3 visual style options for the client to choose from. Once a direction is selected, I move into sketching - either full storyboards for animation or static sketches for illustration or branding work. When needed, I create a style test based on the chosen direction, focusing on a key frame.
After style and sketches are approved, and rounds of internal feedback (from the creative team) and external feedback (from the client) are addressed, after that - I vector the artwork. The vector phase usually includes up to three rounds of revisions. Final files are then either handed off to animation or delivered directly to the client for launch.
Credits
Illustration: Deoné Rabé, Lené van Heerden
Animation: Lené van Heerden
All the content was created while working at We Are Batch Tv