Refresh Carwash - Branding
This project focused on creating a thoughtful brand and illustration system for a self-serve car wash in St. Thomas, designed to offer more than just a clean car. Our goal was to transform a routine task into a calming, empowering experience. With clean, intuitive visuals and a soothing tone of voice, the brand speaks to busy people who value clarity, control, and the quiet satisfaction of a job well done. It’s more than a car wash - it’s a moment to reset, breathe, and wash away the chaos of everyday life...
Each project begins with a client brief, followed by creative research and concept development. I typically present a moodboard with 2–3 visual style options for the client to choose from. Once a direction is selected, I move into sketching - either full storyboards for animation or static sketches for illustration or branding work. When needed, I create a style test based on the chosen direction, focusing on a key frame.
After style and sketches are approved, and rounds of internal feedback (from the creative team) and external feedback (from the client) are addressed, after that - I vector the artwork. The vector phase usually includes up to three rounds of revisions. Final files are then either handed off to animation or delivered directly to the client for launch.
Credits
Illustration Lead: Deoné Rabé
Creative Director: Lené van Heerden
All the content was created while working at We Are Batch Tv