Plant Island - Studio Proactive
"Plant Island" is a whimsical and imaginative project that fuses the natural beauty of houseplants with the enchanting presence of mythical creatures. Featuring lush species like Monstera deliciosa, Ficus microcarpa, and cascading Pothos, each plant becomes a vibrant micro-ecosystem teeming with life. Hidden within the foliage are magical creatures subtly woven into the scenery, inviting viewers on a visual treasure hunt. With every glance, new details emerge, turning the experience into a playful exploration where nature and fantasy coexist in harmony.
Each project begins with a client brief, followed by creative research and concept development. I typically present a moodboard with 2–3 visual style options for the client to choose from. Once a direction is selected, I move into sketching - either full storyboards for animation or static sketches for illustration or branding work. When needed, I create a style test based on the chosen direction, focusing on a key frame.
After style and sketches are approved, and rounds of internal feedback (from the creative team) and external feedback (from the client) are addressed, after that - I vector the artwork. The vector phase usually includes up to three rounds of revisions. Final files are then either handed off to animation or delivered directly to the client for launch.
Credits
Illustration Lead: Deonè Rabè
Creative Director: Lené van Heerden
All the content was created while working at We Are Batch Tv