Representative Democracy - Educational Explainer
This project is an engaging piece featuring a 6th-grade student council member who explains the concept of representative democracy in a fun and relatable way. Through their own experience, the student illustrates how citizens in a representative democracy, like the United States, elect leaders to make decisions and create laws on their behalf.
The piece breaks down key ideas in simple terms, showing how this system gives people a voice and helps ensure that elected leaders represent the needs of the community. Designed for a young audience, the project makes civics accessible and interesting for students learning about how government works.
Each project begins with a client brief, followed by creative research and concept development. I typically present a moodboard with 2–3 visual style options for the client to choose from. Once a direction is selected, I move into sketching - either full storyboards for animation or static sketches for illustration or branding work. When needed, I create a style test based on the chosen direction, focusing on a key frame.
After style and sketches are approved, and rounds of internal feedback (from the creative team) and external feedback (from the client) are addressed, after that - I vector the artwork. The vector phase usually includes up to three rounds of revisions. Final files are then either handed off to animation or delivered directly to the client for launch.
Credits
Illustration Lead: Deoné Rabé
Creative Director: Daniéla de Lange
Animators: Daniéla de Lange, Jessie George, Debbie Potgieter
All the content was created while working at We Are Batch Tv