Longjing Tea - Packaging
This limited edition Longjing tea packaging was created as a proactive studio project, celebrating the heritage and craftsmanship behind Dragon Well tea - a renowned pan-roasted green tea from Longjing Village in Hangzhou, China. To honor its artisanal roots, the illustration was hand-drawn using a rough vector brush, giving it a textured, organic feel. The color palette draws inspiration from traditional Chinese porcelain, specifically the rich blue hues historically linked to Zhejiang province, where both the tea and early porcelain originated. The result is a thoughtful blend of tradition, artistry, and cultural storytelling.
Each project begins with a client brief, followed by creative research and concept development. I typically present a moodboard with 2–3 visual style options for the client to choose from. Once a direction is selected, I move into sketching - either full storyboards for animation or static sketches for illustration or branding work. When needed, I create a style test based on the chosen direction, focusing on a key frame.
After style and sketches are approved, and rounds of internal feedback (from the creative team) and external feedback (from the client) are addressed, after that - I vector the artwork. The vector phase usually includes up to three rounds of revisions. Final files are then either handed off to animation or delivered directly to the client for launch.
Credits
Illustration Lead: Deoné Rabé
Creative Director: Lené van Heerden
All the content was created while working at We Are Batch Tv