How The Fables Have Turned - Studio Proactive
A modern retelling of an old tale. We are all accustomed to hearing the same old stories of maidens, damsels, and virgins. While it makes for a riveting, albeit regurgitated, storyline... we wanted something different - for ourselves, for others. Created for Women's Day - for there hides a little bit of psycho in us all.
Each project begins with a client brief, followed by creative research and concept development. I typically present a moodboard with 2–3 visual style options for the client to choose from. Once a direction is selected, I move into sketching - either full storyboards for animation or static sketches for illustration or branding work. When needed, I create a style test based on the chosen direction, focusing on a key frame.
After style and sketches are approved, and rounds of internal feedback (from the creative team) and external feedback (from the client) are addressed, after that - I vector the artwork. The vector phase usually includes up to three rounds of revisions. Final files are then either handed off to animation or delivered directly to the client for launch.
Credits
Illustration Lead: Deoné Rabé
Creative Director: Lené van Heerden
Poem: Melaine de Wet
All the content was created while working at We Are Batch Tv