Bible Society - Campaign
Bible Society needed an animation for their Easter campaign that encapsulated the struggles and concerns of modern day life, especially the ones we seldom have control over. The aim was to give a short feel-good message that provokes curiosity by showing that the ancient story of Easter may connect with modern life. The simple message? Everything can be redeemed.
Each project begins with a client brief, followed by creative research and concept development. I typically present a moodboard with 2–3 visual style options for the client to choose from. Once a direction is selected, I move into sketching - either full storyboards for animation or static sketches for illustration or branding work. When needed, I create a style test based on the chosen direction, focusing on a key frame.
After style and sketches are approved, and rounds of internal feedback (from the creative team) and external feedback (from the client) are addressed, after that - I vector the artwork. The vector phase usually includes up to three rounds of revisions. Final files are then either handed off to animation or delivered directly to the client for launch.
Credits
Illustration Lead: Deoné Rabé
Illustration Support: Viola Chloe Hunter
Animation: Lené van Heerden, Daniela de Lange
All the content was created while working at We Are Batch Tv